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Client: Para Glow Marrakech
Role: Marketing Consultant & Content Creator
Focus: Parapharmacy Marketing
Not just selling products — positioning a trusted skincare advisor.
Para Glow Marrakech is a parapharmacy offering premium skincare brands like Eucerin and La Roche-Posay. I developed a product-focused content strategy that positioned the pharmacy not merely as a retailer, but as a trusted skincare advisor — blending pharmacist credibility with engaging, educational content.
What I Did
- Product Content Strategy: Created a product-focused content strategy designed to educate customers and build purchase confidence for dermocosmetic brands.
- Instagram Content Design: Designed visually consistent Instagram posts for brands like Eucerin and La Roche-Posay, balancing product information with aesthetic appeal.
- Trust-Based Messaging: Developed messaging around pharmacist credibility, using “Recommended by dermatologists” as a central brand pillar to build authority.
- Content Mix: Built a strategic balance of educational content (ingredient breakdowns, skincare tips) and promotional content (product highlights, offers).
- Story Engagement: Introduced story engagement strategies to drive daily interaction and keep the brand top-of-mind with followers.
Creative Approach
The core idea was professional positioning — not just selling, but advising. I introduced the concept of “Recommended by dermatologists” as a branding pillar, created story engagement strategies, and positioned Para Glow Marrakech as a credible skincare authority in the digital space.
Ready to elevate your brand? Let's create a strategy
that turns your audience into loyal advocates.
that turns your audience into loyal advocates.